Move away from TV ads

Sara Weller and Carol Fisher made the Incorporated Society of British Advertisers (ISBA) Conference a real humdinger as they came out and said what we all know but dare not say.

As agencies are so driven by the TV ad, they put this ahead of thinking how the concept can be executed across other disciplines to create a truly integrated campaign. And clients have always started their campaign planning with the ad agency.

Some say the role of integration is dead. This is not true: client companies need vision to pull all specialist skills together to optimise budgets and deliver a seamless campaign.

Could this lead a new agency model with these businesses becoming an “inter-dependent” force without the constraints and bunker mentality that exist in the big agency group structures? It may provide the working relationships that would silence two of the UK’s most senior marketers.

Clive Mishon

Mentor Marketing & Investment

London SE1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here