The BBC has postponed the launch of its first television advertising campaign for BBC1 until after the Queen Mother’s funeral on Tuesday (April 9).
The ad was due to break this Friday (5 April), but a spokesperson for the corporation says that it is ‘not appropriate’ to go ahead with the launch before the funeral. The move follows a controversial decision by at least one BBC1 presenter not to wear a black tie as a mark of respect for the Queen Mother’s passing.
The ad, which will now break on April 11, features a man who goes to extraordinary lengths to make it home in time to watch the channel. Created by Abbott Mead Vickers.BBDO, the 90-second ad called Rush Hour is due to air on BBC1, BBC2, BBC Choice and BBC4 following a series of ten-second teasers as well as a poster campaign called The One.