Viacom announces five Jubilee bus sponsors

Viacom Outdoor has lined up five sponsors for its 50 gold-painted buses to commemorate the Queen’s Golden Jubilee this year.

The sponsors are Nestlé’s Felix cat-food brand, Marks & Spencer, Mars’ Celebrations, Unilever’s Surf and Transport for London (TfL). The packages were created in association with TfL and the Golden Jubilee Committee, and are worth about &£200,000 each to sponsor ten buses.

Part of the sponsorship fee includes a donation to Barnado’s, one of the Queen’s nominated charities for the Golden Jubilee.

The first branded Jubilee bus on the streets features Felix with the strapline “Pussycat, Pussycat, where have you been?”. Felix group brand manager Louise Radcliffe says: “Felix’s appearance on the gold buses is an excellent mechanism for brand awareness.”

London Taxis has manufactured 51 gold-painted cabs for individual cab owners in London.

Each cab features an individual number corresponding to a year of the Queen’s reign and the official Jubilee emblem.

During the Queen’s Silver Jubilee celebrations in 1977, 25 London buses were sprayed silver and sponsored by companies including the Abbey National and the Daily Mirror.

The main events for the Golden Jubilee celebrations, including two free concerts in the grounds of Buckingham Palace, will take place over the extended Bank Holiday of June 1 to 4.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here