Zenith Media picks up £2m Kenwood business

Zenith Media has been appointed to handle the £2m media buying business for kitchen electrical goods manufacturer Kenwood Appliances.

Bates UK, which already handles Kenwood’s creative advertising, has picked up the media planning business.

The two agencies pitched against incumbent PHD and John Ayling & Associates for the business.

Kenwood, which was bought by Italian home appliance maker De’Longhi in March last year for £45.9m, launched its first television campaign for 15 years in a pre-Christmas branding and new product exercise. The activity ran across ITV, Channel 4, GMTV, Channel 5 and on satellite channels.

The company says it will be spending £2m on advertising this year to promote products such as the Kenwood BM200 Breadmaker and Kenwood Chef. Last year the company spent just £857,000 (AC Nielsen/MEAL).

Kenwood managing director Nigel Wainwright says placing advertising and planning functions with one agency will make the marketing strategy more integrated.

The win comes as Bates UK’s owner, Cordiant Communications, secures financing after renegotiating its banking covenants. Cordiant’s full year results, which were expected this month, are now not likely to be released until the new banking agreements are completed on April 19.

The company has just appointed David Hearn as chief executive and chairman of Bates Worldwide (MW last week).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here