Coke shakes up fizzy pop market

The Diary can exclusively reveal that, following the formulation of lemon and vanilla variants, Coca-Cola is set to release a Coke variant which doesn’t make your teeth feel fuzzy.

The company is also working on variants which don’t go flat in the bottle after half an hour and which don’t inflate your stomach for most of the afternoon.

“It’s been a long time in development, but we think we’re really getting to the bottom of that teeth thing,” says a Coca-Cola spokesman. “Either that, or we’ll give away some free chewing gum or something.”

The spokesman adds that the company has no plans to introduce its Juggy fruit juice brand into the UK, even though the name is extremely funny.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here