Financial Times campaign for The Budget

The Financial Times (FT) will promote its coverage of the Chancellor’s budget next week with a television and rail poster campaign breaking on Monday, April 15. The Budget takes place on Wednesday April 17 and the following day FT will feature a 32-page supplement of news and analysis. Delaney Lund Knox Warren has created the advertising; media is being planned and bought by BJK & E Media.The creative work uses the established tagline ‘No FT, no comment’. There will be TV spots on Channel 4, ITV, Sky News, and six-sheet posters will target rail commuters in London and the South East. These are supported by press advertising in the Evening Standard, 48-sheet ad-trucks, and rickshaws in the City.

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