Financial Times campaign for The Budget

The Financial Times (FT) will promote its coverage of the Chancellor’s budget next week with a television and rail poster campaign breaking on Monday, April 15. The Budget takes place on Wednesday April 17 and the following day FT will feature a 32-page supplement of news and analysis. Delaney Lund Knox Warren has created the advertising; media is being planned and bought by BJK & E Media.The creative work uses the established tagline ‘No FT, no comment’. There will be TV spots on Channel 4, ITV, Sky News, and six-sheet posters will target rail commuters in London and the South East. These are supported by press advertising in the Evening Standard, 48-sheet ad-trucks, and rickshaws in the City.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here