NatMags teams up with Boots Advantage card

The National Magazine Company (NatMags) claims that it is the first publishing company to become involved with the Boots Advantage card loyalty scheme.

Loyalty scheme customers are able to exchange 1,200 Advantage card points for a six-month subscription to titles in the NatMags’ portfolio, which includes Cosmopolitan, Harpers & Queen, She and House Beautiful.

This is the latest step for NatMags, in a partnership that it has developed with Boots over the past year. The publishing company has worked with Boots on direct mail campaigns, as well as in-store promotions with the Boots-owned Pure Beauty stores.

NatMags head of subscription marketing Karen Louth says: “Boots has recognised that NatMags’ extensive portfolio represents a perfect fit with their target market. It is vital that consumers are provided with choice and NatMags can provide a magazine appropriate for every consumer.”

This month, Boots is relaunching its loyalty card with a raft of new benefits for cardholders (MW March 28).

It is supporting the revamp with a TV ad, featuring the Boots character Clare living the life of a celebrity and redeeming her Advantage points to receive a free massage, facial, manicure and products.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here