Pret A Manger appoints WCRS

Pret A Manger, the sandwich chain, has appointed WCRS to its advertising business.

The appointment follows a four-way pitch against three other undisclosed agencies. The business is understood to include advertising, in-store branding and design. The sandwich company used the AAR to compile its shortlist and to oversee the pitch.

This appointment reunites WCRS with the chain after a four-year break. In 1996, the agency won the account after pitching against Young & Rubicam. WCRS also worked with Pret A Manger on a London Underground poster campaign as part of a recruitment drive.

Ex-City workers Sinclair Beecham and Julian Metcalfe formed the company in 1986. They started the company as a reaction to what they considered the disappointing range of sandwiches then available in central London.

Pret A Manger employs 2,200 staff and has 115 shops across the UK. It is 33 per centowned by burger giant McDonald’s. The chain serves wraps, sushi and salads. All its sandwiches are made individually in the outlets.

Pret A Manger has developed a reputation for looking after its staff: about one in 20 staff has worked for the company for more than six years, and staff are allowed unpaid sabbaticals of up to 182 days.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here