Anglia Rail gives £1.5m account to Jacob Bailey

Anglia Railways has handed its £1.5m through-the-line marketing account to Ipswich agency Jacob Bailey.

Anglia Railways has handed its &£1.5m through-the-line marketing account to Ipswich agency Jacob Bailey.

The appointment follows a six-way pitch that included incumbent The Point, and was overseen by sales and marketing director Liz Mullen. Jacob Bailey will also handle media buying and planning.

Anglia Railways has just spent &£50,000 to overhaul its on-board catering service and is promoting the improvements with a poster campaign created by Creative Company using the strapline “Great food to get carried away with”.

The work was allocated on a project basis before Jacob Bailey’s appointment.

Jacob Bailey will undertake a regional television, press and direct mail campaign for the train company in the summer. The Point’s last work was a TV and press campaign in December.

Anglia Railways will also take part in the Association of Train Operating Companies coordinated promotion with WH Smith later this month. The promotion offers two-for-one tickets for every &£10 spent at WH Smith (MW March 28).

Anglia Railways is connected to London’s Liverpool Street mainline station and is owned by GB Railways Group. The group is expected to deliver poor annual results shortly and posted six-month losses of &£1.8m to September 30 last year. It has admitted it is in talks that could lead to a takeover or a new investor coming on board.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here