COI puts DVLA brief out to pitch

The Driver and Vehicle Licensing Agency (DVLA) is searching for an agency, through COI Communications, for a campaign to promote changes to the vehicle registration system.

COI has shortlisted BMP DDB, D’Arcy, Delaney Lund Knox Warren and Leo Burnett for the work. No budget for the campaign has been revealed by the DVLA.

No media have been decided for the campaign – the COI is talking to the media planning agencies on its roster, with a view to creating a shortlist.

Media agencies will then be paired with creative agencies for a combined pitch, to take place in June.

The campaign, to launch in late summer, will explain to drivers that from November when they buy a car they will have to register it to the DVLA using the new V11 and V5 forms. At present, drivers fill in a V62 form.

The forms will be available from Post Offices and form part of the DVLA’s plans to further computerise its registration system. The DVLA plans to print 18 million V5 forms a year.

The DVLA was set up in 1990 as a section of the Department of Transport, Local Government and the Regions. It is also advertising the range of personalised number plates available to drivers.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here