Famous Grouse chief Greig to head US push

Scotland’s largest independent whisky company, Edrington Group, has promoted its global marketing controller for the Famous Grouse brand, Ian Greig, to the new position of regional director, Highland Distillers, the Americas.

The new position puts him in charge of all commercial development for Famous Grouse, The Macallan and Highland Park whiskies in North and South America. He will report to commercial director Gerry O’Donnell.

An Edrington spokesman says: “We have identified these territories as key markets for growth for our brands, and we wanted someone who can build up our presence there.”

Greig’s current post will be taken over by Murray Calder, global marketing controller for The Macallan. Edrington is recruiting a replacement for Calder. The company is also on the hunt for someone to fill the position of US “brands ambassador” for The Macallan, based in New York.

Edrington owns 70 per cent of Highland Distillers, with William Grant owning the remainder. It also owns Cutty Sark and Glengoyne.

About 60 per cent of Edrington’s sales come from outside the UK. North America is the biggest market for its flagship single malt, The Macallan, which has just started its biggest US advertising campaign, worth $3.5m (&£2.4m).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here