Gillette poaches P&G marketer as Euro boss LE Group set to move into phone sector

Gillette is relocating its top European marketer, president of commercial operations Ed Shirley, to an as yet unspecified role at its headquarters in Boston in the US.

Shirley, who was based in the UK, is being replaced by Procter & Gamble marketer Edward Lonergan.

Lonergan will be responsible for all marketing, sales and trade relations throughout Europe when he joins the company on May 15. At P&G he heads a global team that manages the company’s multichannel operators in 28 countries.

Lonergan will report to international president for commercial operations Ernst Haberli.

Gillette is moving its central European marketing team out of the UK to Geneva in Switzerland in 2003, as part of a business restructure to focus on retail (MW March 14). The reason the company cites for this move is that the majority of its retail customers are based in mainland Europe.

Earlier this year, Gillette promoted its North American head of commercial operations for male shaving, Jeff Reilly, to chief European marketer for personal care.

As European business unit manager for personal care, Reilly reports to European business director of grooming Dwight Brown. He is responsible for all of Gillette’s personal care and toiletries products, including the Right Guard deodorant range. (MW January 17).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here