Guinness axes customer chief role

Guinness UDV GB is scrapping the role of customer marketing director. Incumbent Laurence Clube is expected to be found an alternative role in the company.

Clube was appointed to the new role a year ago, to provide category management expertise to brand teams and customers. His role is being phased out as part of a restructure of the trade marketing division, which will see it move from being brand-led to channel-led.

Clube reports to Guinness UDV GB managing director Don Goulding. His role is described as “complementary” to that of Guinness UDV GB marketing director Syl Saller, whose role is unaffected by the changes.

A Guinness UDV GB spokesman says Clube will oversee the transition to the new structure until the end of June. As part of the changes, Guinness UDV GB Morgan Furze commercial director Jonathan Stordy will become managing director for focus customers. Guinness UDV GB Brands commercial director Tony Mair will become managing director for channel customers. Both will report to Goulding.

The focus customers management team will deal with the largest pub chains and multiple retailers, while the channel customers team will handle smaller clients.

Major Guinness UDV customers appear unimpressed with the change. One calls the move “shuffling the deckchairs on the Titanic”. Another says: “The volume of work is so great, I don’t think the new structure is workable. I give it nine months.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here