Health fears for Vauxhall exaggerated

Vauxhall’s recent announcement that it was seeking to appoint an additional advertising agency was going to attract the attention of the specialist media.

Your article “Less of the cavalier attitude” (MW March 28) was, in general, balanced and well-informed, but how it justified a front cover that depicted Vauxhall as an ailing patient with a temperature high enough to kill it is difficult to understand. If we are deemed to be sick, I dread to think what the prognosis might be of some of our nearest rivals.

Although not perceived positively by everyone, Vauxhall is still the best seller of UK-produced cars and has the widest product range of any car manufacturer. The appointment of a second agency and a product programme that will see the launch of a new car every six months for the next five years will only help to strengthen our position.

Andrew Andersz

Director of public affairs


Luton, Beds.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here