The Sunday Telegraph is to relaunch its tabloid format Sunday Telegraph Magazine as a smaller sized glossy supplement and will introduce a stand alone TV listings guide.
The changes follow the announcement from Guardian Newspapers that it is revamping The Observer’s Life magazine as a glossy publication and beefing up the TV listings (Marketing Week last week). However, The Telegraph claims its plans were already underway and not a response to The Observer’s changes.
The Sunday Telegraph introduces its glossy A4 magazine on May 19 and TV listings, currently carried in the magazine, will be separated out to become a 64 page A5 supplement. The make-over will be promoted with television advertising created by Clemmow Hornby Inge. The newspaper may carry out sampling at mainline rail stations.
Chris White-Smith, Telegraph Group display advertising sales director, said that the new format will be attractive to potential clients in the fashion and luxury goods sectors.
The latest ABC figures show The Sunday Telegraph dropping average net circulation for October 2001 to March 2002 by 1.01 per cent on the previous year, down to 797,125.
Meanwhile, The Daily Telegraph will be carrying a 16 page supplement sponsored by T-Mobile on Thursday (18) as part of the mobile telecommunications company’s rebranding plans. A smaller version of the supplement will also be inserted into The Business on Sunday (21). The Business’s advertising sales are handled under contract by The Telegraph’s sales team.