Ad director leaves Peugeot UK after two years

Peugeot’s advertising director Xavier Peugeot has left the UK to return to France to work in one of the French car company’s dealerships.

Peugeot manager of consumer programmes Dean Drew has replaced Peugeot, who is leaving after two years in the role. Xavier Peugeot is a member of the family that owned the French car company before it was nationalised.

Drew, who has also been given the title of advertising director, will report to Peugeot’s UK marketing director Rod Philpott, and will oversee the company’s £47.3m UK advertising business, handled by Euro RSCG Wnek Gosper. Media is bought by OMD UK.

Peugeot is reviewing its £7m direct marketing business. The account is held by EHS Brann, which recently resigned its BMW direct marketing business.

Peugeot is part of French car manufacturer group PSA Citroën, which moved its £20m UK Citroëaccount away from Euro RSCG into its sister agency, Partners BDDH (MW January 31).

Peugeot oversaw the advertising for last year’s launch of the Peugeot 307 and new ads for the Peugeot 406.

Drew took on the role two weeks ago, and his first task is to oversee the advertising for the Peugeot 206SW (the estate version of its super-mini model), and the new 406 next year.

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