Ad director leaves Peugeot UK after two years

Peugeot’s advertising director Xavier Peugeot has left the UK to return to France to work in one of the French car company’s dealerships.

Peugeot manager of consumer programmes Dean Drew has replaced Peugeot, who is leaving after two years in the role. Xavier Peugeot is a member of the family that owned the French car company before it was nationalised.

Drew, who has also been given the title of advertising director, will report to Peugeot’s UK marketing director Rod Philpott, and will oversee the company’s £47.3m UK advertising business, handled by Euro RSCG Wnek Gosper. Media is bought by OMD UK.

Peugeot is reviewing its £7m direct marketing business. The account is held by EHS Brann, which recently resigned its BMW direct marketing business.

Peugeot is part of French car manufacturer group PSA Citroën, which moved its £20m UK Citroëaccount away from Euro RSCG into its sister agency, Partners BDDH (MW January 31).

Peugeot oversaw the advertising for last year’s launch of the Peugeot 307 and new ads for the Peugeot 406.

Drew took on the role two weeks ago, and his first task is to oversee the advertising for the Peugeot 206SW (the estate version of its super-mini model), and the new 406 next year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here