Cosmos draws up pitch list for media account

Cosmos, the tour operator, is aiming to consolidate its media planning and buying into one agency, and has drawn up a five-strong pitch list for the &£1m account.

Cosmos uses two media agencies, Media Options for Tourama and Cosmosair divisions, and John Ayling & Associates on the Avro and Archers Direct divisions.

The pitch list for the account includes the incumbents, as well as Total Media, AMD Media, and Equinox Communications. The heads of marketing of each Cosmos brand will oversee the pitch.

The company says that the aim is to achieve economies of scale. It adds that while there are no plans to consolidate its advertising account, individual divisions may examine their arrangements shortly. Tourama’s advertising is handled by Hemisphere; Cosmosair’s by RPM3, Archers Direct by TSM, and Avro by Indigo.

RPM3 created its first work for Cosmos Holidays in January, using press and radio for a campaign featuring the strapline “Cos you can”.

Cosmos is privately owned by the Globus Travel Group. Former managing director of JMC Holidays Terry Williamson was appointed Cosmos managing director in November, replacing Nigel Wright. Williamson joined Cosmos when he was made redundant as JMC managing director, after only seven weeks.

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