Cosmos draws up pitch list for media account

Cosmos, the tour operator, is aiming to consolidate its media planning and buying into one agency, and has drawn up a five-strong pitch list for the &£1m account.

Cosmos uses two media agencies, Media Options for Tourama and Cosmosair divisions, and John Ayling & Associates on the Avro and Archers Direct divisions.

The pitch list for the account includes the incumbents, as well as Total Media, AMD Media, and Equinox Communications. The heads of marketing of each Cosmos brand will oversee the pitch.

The company says that the aim is to achieve economies of scale. It adds that while there are no plans to consolidate its advertising account, individual divisions may examine their arrangements shortly. Tourama’s advertising is handled by Hemisphere; Cosmosair’s by RPM3, Archers Direct by TSM, and Avro by Indigo.

RPM3 created its first work for Cosmos Holidays in January, using press and radio for a campaign featuring the strapline “Cos you can”.

Cosmos is privately owned by the Globus Travel Group. Former managing director of JMC Holidays Terry Williamson was appointed Cosmos managing director in November, replacing Nigel Wright. Williamson joined Cosmos when he was made redundant as JMC managing director, after only seven weeks.

Recommended

BBH wins £2.5m advertising brief for Unilever’s Go Organic ranges

Marketing Week

Go Organic, the 90 per cent Unilever Bestfoods-owned Scottish soups and pasta sauces company, has appointed Bartle Bogle Hegarty (BBH) to its &£2.5m ad account. BBH is understood to have picked up the business after pitching against another undisclosed Unilever roster agency. BBH already handles the advertising for Unilever’s Bertolli and Olivio brands in the […]

Ad director leaves Peugeot UK after two years

Marketing Week

Peugeot’s advertising director Xavier Peugeot has left the UK to return to France to work in one of the French car company’s dealerships. Peugeot manager of consumer programmes Dean Drew has replaced Peugeot, who is leaving after two years in the role. Xavier Peugeot is a member of the family that owned the French car […]

McCann retains £62m PwC Consulting business

Marketing Week

PricewaterhouseCoopers has decided to retain incumbent agency McCann-Erickson Europe to handle the $90m (£62m) global advertising business for its management consultancy division PwC Consulting. The consultancy is understood to have held talks with BMP DDB, Abbott Mead Vickers.BBDO, Lowe and M&C Saatchi before reappointing McCann. The review, which began last month, was handled by the […]