Marketing team hit hard as ITV Digital cuts staff

ITV Digital has laid off more than 12 members of its 35-strong marketing team, including director of customer marketing Deborah Corless.

The job losses were part of 100 redundancies made on Monday (22 April), the same day as the business was officially put up for sale by administrators Deloitte & Touche.

Marketing director Jeremy Dale, director of brand Alison Victory and director of marketing strategy Catherine McGrath are still working for the digital terrestrial platform.

Deloitte & Touche has reportedly received up to six approaches from potential buyers.

The administrators had been hoping to renegotiate supplier contracts – including the three-year deal with the Football League to show Nationwide League games – to reduce the cost of the platform.

On Monday (22 April), Deloitte & Touche admitted that this would not be possible, adding that it had entered discussions with the Independent Television Commission about an “accelerated process” for the sale of the business and change of control of the digital terrestrial broadcast licence.

Assets for sale will include set-top boxes, subscribers, the platform and even the monkey brand symbol, according to a spokeswoman for Deloitte & Touche.

She adds that sports rights will not be included, nor would the brand name ITV Digital.

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