Simon Esberger, the former BT Cellnet commercial director, has resurfaced at npower in the same role.
Esberger joined the utility company almost a year ago to focus on new product development and last week was given the responsibility of commercial director. In this role he will handle residential customer management, which includes pricing and affinity partnerships.
His new role is part of the company’s restructure, which involves splitting npower into three divisions: home services, major business accounts and business services. Chief executive Cheryl Millington will now head only the home services division (MW last week).
Esberger will report to Millington, as will npower marketing director David Andrew, who has been made new-strategy director. Andrew is responsible for marketing, branding and advertising.
Esberger was hired as Cellnet marketing director in 1997, but was moved to commercial director in June 1998. He resigned after less than six months in the role.
The Cellnet commercial directorship was his fourth job since leaving HÃÂ¤agen-Dazs in 1993, to become marketing director of Spillers Petfoods. Esberger took the same role at Mercury Communications, but left the company when it was merged into Cable & Wireless Communications.
In 1999, he joined telecoms and data services company World Telecom as marketing director.
Npower has promoted its two divisional managing directors, John Tarpey and Gary Robertson, to head major business accounts and business services respectively.