Piers gets into some serious pawn

Congratulations to Piers “DTI inquiry? What DTI inquiry?” Morgan, for revamping The Mirror as a serious newspaper. And hasn’t he done well so far?

Morgan announced this week that The Mirror – henceforth to be known as the Daily Mirror – is a “serious, radical, challenging and exciting newspaper” unlike “red-top gutter” rivals The Sun and the Daily Star.

Flicking through the paper this week sheds more light on Morgan’s brave new world of tabloid journalism. Take last Tuesday’s edition, which had an in-depth story about a female chess player. Who just happened to be pictured in a bikini.

“She’s being hailed as the Queen of Chess – and she’s got all the right moves,” slobbers the intro.

And, on Budget day – while other papers discussed VAT and National Insurance – the Daily Mirror focused on… Gordon Brown’s stubby fingernails. The Diary feels sure the Financial Times is already quaking in its boots.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here