Congratulations to Piers “DTI inquiry? What DTI inquiry?” Morgan, for revamping The Mirror as a serious newspaper. And hasn’t he done well so far?
Morgan announced this week that The Mirror – henceforth to be known as the Daily Mirror – is a “serious, radical, challenging and exciting newspaper” unlike “red-top gutter” rivals The Sun and the Daily Star.
Flicking through the paper this week sheds more light on Morgan’s brave new world of tabloid journalism. Take last Tuesday’s edition, which had an in-depth story about a female chess player. Who just happened to be pictured in a bikini.
“She’s being hailed as the Queen of Chess – and she’s got all the right moves,” slobbers the intro.
And, on Budget day – while other papers discussed VAT and National Insurance – the Daily Mirror focused on… Gordon Brown’s stubby fingernails. The Diary feels sure the Financial Times is already quaking in its boots.