Poster campaign to support AXA’s sponsorship of FA Cup final

Insurance and financial services group AXA is supporting its sponsorship of this year’s FA Cup final with a poster campaign created by TBWA/London.

This will be AXA’s last FA Cup final, as it announced in March that it would not be continuing the deal, which has run for four years. The poster campaign will run from April 29 to May 4.

It features three executions, based on the idea that when the FA Cup final is being played, all other activities are abandoned. One poster shows a half-painted bus-lane sign on a road. The second depicts a disconsolate child, alone at her birthday party. The third shows a lawn, half of which has been neatly mown, before the gardener veered off to the back door to watch the football.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here