Airport Express has appointed RPM3 to handle its &£1.5m through-the-line ad business.
Airport Express is the marketing and sales alliance for Gatwick, Heathrow and Stansted airports’ express rail links.
RPM3 takes up a two-year contract after an eight-way pitch, which included incumbent Black Cat. The agency will work with Citrus, which has already been appointed to develop the company’s websites. Carat remains the media buyer and planner for the business.
The pitch was overseen by commercial director Jeremy Job. He says the company aims to run summer and autumn campaigns, including more of its “Back to business” advertising, originally launched last year. The company spent &£570,000 on advertising in 2001 (AC Nielsen MEAL).
Airport Express also launched a free customer magazine called Big City in December.
Like the airports it services, Airport Express has been hit by a downturn in passengers following September 11. However, airport operator BAA has recorded an overall increase of 3.4 per cent in passenger numbers on the previous year, to 10.1 million. This figure includes the three main London airports. BAA forecasts that 153 million people a year will use the London airports over the next ten years.