In a world running out of places to put an ad, Advantage Signs has found one of the few remaining unsullied spots: on the top of your motor. The company has designed a triangular hoarding that fits “discreetly” on top of your car. While the idea may sound familiar, this “new” system comes complete with […]
Simon Esberger, the former BT Cellnet commercial director, has resurfaced at npower in the same role. Esberger joined the utility company almost a year ago to focus on new product development and last week was given the responsibility of commercial director. In this role he will handle residential customer management, which includes pricing and affinity […]
The Diary loves watching Scousers shouting at each other. The start of the latest series of Airline was, therefore, cause for celebration.
In an effort to reduce the time customers have to wait to pay for goods, retailers are turning to hand-held technology.
Clairol Daily Defense haircare range, recently aquired by Procter & Gamble (P&G), has been de-listed by a number of UK retailers, putting the future of the brand in doubt.
PricewaterhouseCoopers has decided to retain incumbent agency McCann-Erickson Europe to handle the $90m (£62m) global advertising business for its management consultancy division PwC Consulting. The consultancy is understood to have held talks with BMP DDB, Abbott Mead Vickers.BBDO, Lowe and M&C Saatchi before reappointing McCann. The review, which began last month, was handled by the […]
In the past, Iceland has been seen as a discount food retailer, relying on low prices to attract customers. But with the appointment of Mike Coupe, the chain aims to rely on service and convenience.
Plans to bring brand into line with US equivalent shelved in battle to win share from Comfort
The Diary loves watching Scousers shouting at each other. The start of the latest series of Airline was, therefore, cause for celebration.
In-house research is not a threat to smart market research agencies – nor is it a perfect solution for client companies. Agencies that realise this, and are willing to adapt and work around clients, are the ones likely to prosper.
I Feel Good’s (IFG) Jack magazine, the men’s title launching on April 25, is planning to appoint an ad agency to handle its &£2m advertising business. The media is bought by Manning Gottlieb OMD. The A-5 sized magazine is being launched as a “limited quarterly edition”, before going monthly in November. The initial print run […]
EC De Witt, which makes the Witch skincare brand, has promoted UK marketing director David Fowler to the new position of global brand director for skincare. The role has been created as part of a restructure following the departure of managing director John James. It is not known whether James has a job to go […]
The Budget is a domestic affair that ignores the international context. At the time it was announced, Europe was breaking into a trade war with the US. By George Pitcher
The ITC’s criticisms of daytime programmes is spurring a renewed onslaught by advertisers, wearied by declining standards on TV.
Go Organic, the 90 per cent Unilever Bestfoods-owned Scottish soups and pasta sauces company, has appointed Bartle Bogle Hegarty (BBH) to its &£2.5m ad account. BBH is understood to have picked up the business after pitching against another undisclosed Unilever roster agency. BBH already handles the advertising for Unilever’s Bertolli and Olivio brands in the […]