The Government ought to take a look outdoors
Marketing WeekOutdoor is conspicuously absent from recent Government pronouncements on media. It may not carry editorial content, but it is important.
Outdoor is conspicuously absent from recent Government pronouncements on media. It may not carry editorial content, but it is important.
Burkitt DDB has unveiled its first advertisements for Tio Pepe fino sherry since being awarded the business by distributor First Drinks earlier this year (MW February 7). The ads encourage people to enjoy a glass of Tio Pepe before dinner, with the tag line ‘food tastes better after a Tio Pepe’. The campaign, which will […]
The Nivea brand, more than seven decades old, was expropriated during the war and its trademark sold across Europe. Its original owner, Beiersdorf, spent years getting it back. Now it’s up for grabs once more.
Carat has won the £24m media planning and buying account for British Gas’ entire domestic products and services. The agency triumphed after a four-way battle that pitched incumbents Carat and OMD UK against MindShare and Zenith. Nick Smith, British Gas director of marketing and strategy, oversaw the pitch. Parent company Centrica also owns the AA, […]
BT Ignite, the business-to-business division that accounts for almost a third of BT’s total revenue, and boasts a £30m marketing budget, has appointed its first marketing director. Danny Garvey, former head of marketing at BT Ignite Solutions, takes up the post this week. His task is to turn BT Ignite’s sizeable losses into a profit. […]
Advertisers insist on aiming their work at youthful consumers – but the people with money are middle-aged and getting ready to retire.
As a member of the Freedom of Information for Children Programme, run by the World Federation of Advertisers, I would like to respond to the article “For the sake of adults, stop advertising to kids” MW May 16. Sean Brierley clearly has not done his homework. The facts concerning advertising to children show that: Children […]
Coors Brewers, the UK arm of the US drinks giant, is to launch a range of products in the next few weeks as it continues the integration of the Bass business it bought from Interbrew for £1.2bn in February. The additions include two flavoured alcoholic beverage ranges and a further extension to the core Carling […]
The picture on the right shows the marketing team of the British Marine Federation, out on a bonding exercise on the BT Global Challenge boat with marketing director James Gower. The Diary would love to tell you there’s a funny story attached to this picture, but there isn’t. However, you might like to see it, […]
Publishers continue to package sales across borders, titles and companies. The NatMags affair will give them pause, but it won’t stop them
Nigel Holland, the marketing chief who axed the Tetley Tea Folk after 28 years (MW August 2, 2001), has been promoted to commercial director at Tetley. Holland, who is promoted from international marketing and development director, replaces Andrew Glen, who left the company earlier this year. Holland’s position will be filled by Nick Kilby, Tetley’s […]
Castrol is launching its first TV advertising campaign in three years to promote its GTX Magnatec oil. The campaign, created by Banks Hoggins O’Shea/FCB, is targeted at a broader market than Castrol’s previous campaigns in an attempt to attract the non-technically minded. The TV and radio ads use different sound effects, showing whether a car […]
Mike Dowell, ex-marketing director of the Whitbread Beer Company and ex-managing director of Whitbread’s Costa coffee bars, has been appointed managing director of Wolverhampton & Dudley Brewery’s (W&DB) Pitcher & Piano chain, with a brief to shake up the brand. Derek Andrew, managing director of W&DB’s managed pubs division, Pathfinder Pubs, says: “Mike will join […]
Broadcasters, advertisers and agencies have called for the advertising of “occult” services, such as horoscope readers and clairvoyants, to be allowed to appear on television. Responses to the Independent Television Commission’s consultation on its advertising standards code argue that the services should be allowed as they can be regulated through existing standards covering misleading advertising […]
EHS Brann is to make 29 people redundant from its London office following a consultation period triggered by account losses and its recent merger. The agency employs 450 staff across London, Leeds and Cirencester with about 375 based in London. EHS Brann was the result of a merger between ehsrealtime and Brann Agency UK at […]