Advertisers to select show for ITV2

ITV is to give advertisers the chance to commission a one-hour entertainment show that will be broadcast on ITV2.

The aim is to provide advertisers and their agencies with an insight into commissioning, which is often perceived as a complicated and mysterious process.

At ITV’s Television Matters conference on May 14, Peter Bennett Jones, chairman of Tiger Aspect Productions, will talk advertisers through the commissioning process. They will then be presented with three programme ideas, all from Tiger Aspect.

The brief, which was drawn up by ITV2, is for a show that will appeal to 16-34 year-olds for broadcast in a 10pm slot.

The conference audience will use interactive handsets to vote for the idea they think best fits the brief.

Daniela Neumann, head of programmes for ITV2, will then reveal her choice, but the show chosen by the advertisers will be the one made for the channel.

Neumann says: “As a channel aiming primarily to appeal to 16-34 year-olds, it is vital that all of ITV2’s original commissions stand out. As a commissioner, there are all kinds of factors you have to take on board when deciding on a programme, so it will be interesting to see which idea the audience chooses and why.”

ITV’s one-day seminar for advertisers and agencies, hosted by Chris Tarrant, is designed to promote TV advertising.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here