DTLR snubs COI and picks own agencies

The Department of Transport, Local Government and the Regions (DTLR) has appointed a roster of six agencies – D’Arcy, Abbott Mead Vickers.BBDO, WCRS, Rainey Kelly Campbell Roalfe/Y&R, BMP DDB and Euro RSCG Wnek Gosper – to work on its &£20m business.

The move, first mooted in November, is the first time the department has had its own roster of agencies, and is a snub to COI Communications, which traditionally handles advertising for all Government departments.

All six agencies are already on the COI’s roster.

DTLR acting marketing director David Murphy refuses to confirm the list. He says that two media agencies will be appointed “imminently”. Carat and OMD are understood to be the front-runners.

Although the COI has claimed it is happy with the decision, sources say chief executive Carol Fisher was furious when she heard that the DTLR would no longer be using the COI to source agencies.

Agencies have also accused the COI of threatening that, if they pitched for the DTLR business, they could be black-listed for future COI work.

However, in February Fisher was given extra powers to monitor how advertising money is spent. This may put pressure on the DTLR.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here