Nestlé UK set for review of £60m media account

Nestlé UK is to review its £60m media account, held by Universal McCann and MindShare.

Nestlé UK is to review its £60m media account, held by Universal McCann and MindShare.

The move follows the company’s announcement that it plans to sell its ambient food business, which includes the Cross & Blackwell Branston Pickle and Sun-Pat brands.

This week, Nestlé confirmed that the director of marketing role, held by Philip Buckman, is to be axed, as is the Nestlé Rowntree media manager role in York, held by David Jarvis (MW April 25).

The media account review will be conducted by Buckman before he leaves at the end of the year.

No other agency has been invited to pitch, as the company plans to consolidate the work into one of its existing incumbent agencies.

MindShare handles the £30m confectionery business and Universal handles the £17m beverage and £3.3m food divisions.

Nestlé recently merged its three media departments into a single division.

Stuart Cox has assumed responsibility for the media departments in York and Croydon, including the running of the company’s in-house agency Fairfield, as predicted in last week’s Marketing Week.

Cox will report to the director of communications and corporate affairs David Hudson.

Cox’s team will consist of media controllers Katie Graystone and Peter Davis and interactive and new media controller Olivia Lawrence.

A spokeswoman says Nestlé’s sister companies Nestlé Purina PetCare, Cereal Partners and Perrier Vittel are not part of the media review.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here