Road Ads rolls out lorry advertising in UK

A company specialising in lorrymounted advertising has launched, claiming to be the first mainstream company of its kind in the UK.

The company, called Road Ads, is headed by managing director Nigel Petty, who co-founded Megaprofile; and outdoor advertising veteran Michael Higgins, who is sales and marketing director.

The company says it will adapt all conventional poster sizes to fit on to lorries, including 96-sheet and six-sheets. Advertisers can book lorries in bulks from ten to 1,000 for a campaign of all sizes.

The ads can also be booked for specific areas of the UK and Europe, and can also target specific TV areas such as Carlton.

The company claims that ads on lorries stand out because no other means of advertising is allowed on UK motorways.

The company has tied up with Nav Trak, the 24-hour vehicle location system which uses the global positioning satellite system, and claims this will allow advertisers to track where their ads are at any time.

This is not the first lorry advertising company Michael Higgins has been involved with. Last summer he launched Kinetic Media, which failed to open for business after its funding was withdrawn.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here