Ignition secures UK health clubs account

Ignition Claydon Heeley has won the £2m advertising account for the expanding Motorcise Healthy Living Centres brand.

Ignition Claydon Heeley has won the &£2m advertising account for the expanding Motorcise Healthy Living Centres brand.

Motorcise fitness centres, owned by the Fitness & Leisure Group, are designed for women aged 40-plus and have motorised exercise machines.

There are 38 centres in the UK and the company has an ambitious opening programme with a target of 300 centres by 2004. Basic membership is &£396 a year and there is no joining fee.

Ignition Claydon Heeley beat two other agencies to take the account and will also be handling media. Previously, Derby-based Motorcise handled marketing in-house.

The agency has responsibility for developing a creative strategy to run across all media channels including press, radio, direct marketing and sponsorship. It will also devise online activity as there is a high use of the Internet among the target market.

Parent company Reflex Group, a former office equipment rental business, bought Fitness & Leisure in a &£6.6m reverse takeover last September. The Reading company intends to roll out the Motorcise concept across Europe and is opening centres in the US on a franchise basis.

The fitness market is worth an estimated &£600m a year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here