Wieden & Kennedy wins Revlon’s Ultima II task

Revlon has awarded Wieden & Kennedy its Ultima II brand of cosmetics, following a competitive pitch. This is the first time that the premium cosmetics range will be advertised in the UK since its launch in the Sixties.

Revlon has awarded Wieden & Kennedy its Ultima II brand of cosmetics, following a competitive pitch. This is the first time that the premium cosmetics range will be advertised in the UK since its launch in the Sixties.

Although the UK advertising budget has not been revealed, the brand is backed by a $3m (£2m) media budget in the US. The Ultima II range includes Pucker & Pout Flowing Lipstick and Glowtion Skin Brightening make-up.

The Ultima II brand will be the third win for the agency from the Revlon portfolio. Last year, Wieden & Kennedy won the advertising accounts for Revlon’s Charlie fragrance brand and the Mitchum anti-perspirant range (MW October 11).

The agency was appointed to revive Charlie, the iconic Seventies brand and to plan advertising for Mitchum for the first time since its launch in the Seventies. Wieden & Kennedy was awarded the Charlie account without a pitch, ending the brand’s relationship with Rainey Kelly Campbell Roalfe/Y&R.

Revlon uses Mediaedge:CIA to handle media planning and buying.

The agency appointment follows the recent departure of Revlon’s UK managing director, Kerry McCarter, who left the company without a job to go to (MW last week).

McCarter’s resignation followed the exodus of the top management at the company’s New York headquarters earlier this year, including its chief executive Jeffrey Nugent and global marketing chief Cheryl Vitali.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here