BT names team for Net venture

BT has announced the team that will head its micropayments venture – an Internet service that aims to provide consumers with a secure way to buy online content and services.

As chief executive, Ian Price will be reporting directly to BT retail managing director Angus Porter. Price has been with BT for more than eight years, working in a number of marketing, planning and strategic roles.

Most recently, as general manager of core business in BT’s consumer division, Price was responsible for the launch of BT Answer, the UK calls package, and BT’s entertainment deal with Sky.

Helen Davis has been appointed head of business development and marketing. She returns to BT after two years as European vice-president of strategic sales and marketing at US domain name company RealNames.

In her new role, Davis will be responsible for developing commercial relationships with online content and service providers and for setting the venture’s marketing and promotions strategy.

Available from September, the service is being launched in partnership with Firstgate Internet of Germany. It forms part of BT’s new Net strategy: to play a central role in the UK Internet access and services market.

Consumers will be able to take advantage of a “secure, reliable and flexible” payment mechanism, according to a BT spokeswoman. This will enable them to buy multiple low-price items, such as games, music, news articles and financial information, across a range of content providers, without having to set up subscription services.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here