Digest

The Interactive Advertising Bureau (IAB) is expanding its standards and research programmes across Europe, and is considering partnerships and mergers with domestic trade bodies to strengthen Europe’s online advertising market. IAB Europe president Danny Meadows-Klue says: “This is about accelerating the growth of the online commercial markets. Six months ago we restructured IAB Europe and it’s great to see IABs launching in several more countries. The activity programmes in place give the industry something it’s never had before.”

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