Richard Addis is to join the Financial Times as design editor from his position as editor at the Toronto Globe and Mail. He is a former editor of the Daily Express and was once a reporter at Marketing Week.
Britain’s Beer Alliance is shifting focus to promote the pub with its ‘Long Live the Local’ initiative, as projected beer duty increases spell trouble for the industry.
More than ever, brand has a reciprocal relationship with business strategy. To achieve success, marketers must communicate and infuse business strategy within the organisation to inform the brand’s direction, says Omobono’s Philip Black.
The FMCG giant’s Q2 results are down year on year but Polman says innovation, investing in premium business and direct to consumer are all factors in why the company is “on track”.
MediaLink chief transformation officer and former Mondelēz CMO, Dana Anderson, discusses the need to prioritise diversity of thought and the future of marketing.
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