Digest

Multimap.com, a leading online mapping company, has designed and implemented a “shop locator” service for travel company Thomas Cook’s website: thomascook.com. Visitors to the site can locate their nearest ten Thomas Cook shops and foreign exchange bureaux with accompanying maps and location information. The service covers all 700 Thomas Cook outlets in the UK. Thomascook.com director Richard Hadfield says: “As well as being a successful sales tool in its own right, Thomascook.com helps drive traffic to our shops.”

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