Digest

The Interactive Advertising Bureau (IAB) is expanding its standards and research programmes across Europe, and is considering partnerships and mergers with domestic trade bodies to strengthen Europe’s online advertising market. IAB Europe president Danny Meadows-Klue says: “This is about accelerating the growth of the online commercial markets. Six months ago we restructured IAB Europe and it’s great to see IABs launching in several more countries. The activity programmes in place give the industry something it’s never had before.”

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

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