Lloyds TSB is seeking a senior strategic marketer to handle part of the work carried out by former director of group customer management Ford Ennals.
The new role is understood to involve overseeing agency arrangements and developing a broad marketing strategy. The person will report to head of retail banking Eric Daniels.
The strategic marketer is expected to work alongside director of strategy and marketing Jayne Almond, who was appointed after Ennals’ departure in January (MW January 31).
The role will take some of the workload from Almond, who continues to work as managing director of European Internet banking, including online brand Evolvebank.
The new structure could allow Almond to focus more on product marketing and development.
A source says: “Almond’s portfolio is quite strange and she’s been the first to recognise that it is a problem.”
In November, Eric Daniels was given the post of head of retail banking and began reshaping marketing to make it more product-focused. The changes undermined Ennals’ role and led to his departure.
Ennals’ parting shot was to appoint Rainey Kelly Campbell Roalfe/Y&R to the bank’s roster, joining Saatchi & Saatchi and Zenith Media (MW January 17).