Oxygen brand OGO widens product portfolio

O-Company, the Belgian outfit that sells over-the-counter oxygen called OGO, is extending its range of products by launching an oxygenated water.

The company, which launched the OGO oxygen cylinders in April last year, will be introducing the 33cl globes of water across Europe in July via up-market bars and restaurants, with a plan to roll out to retail depending on response rates. The product will be priced at about &£1 in the UK.

The company, founded in 1999 by entrepreneur Bart Meijer, claims oxygen-enriched products have health benefits for the consumer and are an alternative to caffeine-based pick-me-ups. OGO water is oxygen-enriched by a non-chemical process to 300mg of oxygen a litre. Half-litre and one-litre globe packaging is also planned.

Spirit is responsible for developing the O-Company brand in the UK (MW March 1, 2001) and will handle marketing for OGO water. Initially it will be carrying out direct marketing and sampling activity.

OGO oxygen canisters are stocked in some branches of Boots, the Fresh & Wild Health food chain, and have just been listed at Harrod’s.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here