Tesco blasts ‘out of touch’ TV industry

Tesco marketing director Tim Mason has accused the television industry of being “too introspective” and failing to cater for its customers, viewers and advertisers.

Speaking at ITV’s conference Television Matters on Tuesday 14 May, Tesco’s chief marketer said he had “sympathy” for the industry, which is facing a period of regulatory change, the potential merger of ITV and the explosion of TV channels.

But but he added that TV, despite being a powerful medium, needed more focus on viewers, new and better programmes, national event-based shows and bigger audiences. “We need all of the people some of the time,” he added, and warned that if the demands were not met “then viewers and advertisers will drift away”.

ITV marketing and commercial director Jim Hytner had earlier opened the one-day conference saying: ” We know we have to try hard as a medium and as the brand leader we have to sprinkle a bit of magic over that medium.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here