Bluewater launches TV advertising campaign

Upmarket shopping mall Bluewater is launching a TV advertising campaign in an effort to increase visitor numbers to its 330 stores.

The Objects of Desire campaign, created by Banks Hoggins O’Shea/FCB, will break on Saturday and attempts to set Bluewater apart from other malls. It focuses on the range of products available at Bluewater, featuring close-ups of shoes, handbags and kitchen knives in different shades of blue.

A voiceover from Cold Feet actress Hermione Norris offers the tagline: “A little bit of shopping won’t bring you happiness… you need a whole day.” Media for the campaign is by Trident and the ad will run in the Meridian and Anglia South regions.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here