Jaguar appoints global supremo

Martin Runnacles returns to take charge of a major car brand after a two-year absence

Former Rover and BMW marketing chief Martin Runnacles has been appointed as global marketing director of Ford-owned Jaguar.

Runnacles takes over from Phil Cazaly, who is to retire in the summer. Cazaly oversaw Rainey Kelly Campbell Roalfe/Y&R’s appointment as the advertising agency for Jaguar’s &£12m business in 2000.

Runnacles is returning as head of marketing of a car brand after a two-year absence.

Runnacles left BMW Group in 1999, when the company still owned Rover. His departure triggered the move of several BMW marketers to Rover before the launch of the Rover 75. A year later, BMW sold Rover and MG to a private consortium.

He joins Jaguar from upmarket car dealership Sytner, where he was director of e-commerce. Since leaving BMW Group, he has also worked for design agency Qudos, which he joined straight from BMW.

Runnacles is well known in both the car and marketing industries. He was moved from his role as BMW’s head of marketing to be Rover Group’s marketing director, overseeing the Rover, Land Rover, Mini and MG brands, in 1996. Prior to working at BMW, Runnacles worked at Volvo.

At Jaguar, he will report to Michael Beasley, who replaced Jonathan Browning as managing director last November.

Jaguar is part of Ford’s Premier Automotive Group, which comprises its luxury brands, including Aston Martin and Volvo.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here