Ferrari opens e-commerce website in UK

Ferrari’s UK importer has set up an e-commerce website to sell Ferrari merchandise directly to the public.

The addition to what was previously an informational website ( is intended to capitalise on Ferrari’s current dominance of Formula One. The branded goods on sale include replicas of the Ferrari F1 team’s uniforms, as well as a range of shoes, luggage and model cars.

The move was prompted by Ferrari’s deal with Fila, the Italian fashion sportswear company, to produce Ferrari-branded apparel.

Ferrari is represented in the UK by Maranello Concessionaires, which also owns the Maserati franchise. Maranello is part of Inchcape.

Ferrari UK planning manager Chris Rowles expects the e-commerce venture to account for substantial revenues: “We are looking for &£500,000 this year and &£1m within two years.”

In the first ten days of trading, says Rowles, the most popular items have been Ferrari F1 replica shirts and Ferrari-branded training shoes.

According to Rowles, the e-commerce operation cost Ferrari UK “&£30,000 to &£40,000” to set up, working with fulfiment specialist iForce. Goods will be delivered by Parcelforce.

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