I joined the BMF to see the sea…

The picture on the right shows the marketing team of the British Marine Federation, out on a bonding exercise on the BT Global Challenge boat with marketing director James Gower.

The Diary would love to tell you there’s a funny story attached to this picture, but there isn’t. However, you might like to see it, if only because it shows a bunch of people grinning as if their jobs depended on it. And, given they were out on a works do, they probably did.

The Diary is, however, slightly worried about the young man in the top right-hand corner – the only one not smiling. Perhaps this is because he has been entrusted with the onerous task of holding up a rather large and heavy post.

The Diary also thinks there is a nice irony in the fact the bonding exercise took place on a BT-sponsored boat. This is the same BT which, in its latest advertising, is ridiculing businesses which send staff on bonding exercises…

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here