If only we had the time for TV

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I was fascinated to read Louise Jones’ claims that consumers were, “on average”, watching four hours of TV per day. This is clearly an example of statistics producing meaningless aggregates. If you are targeting children or home workers fair enough, but I do not know anyone in London working full time who actually spends four hours a day at home, let alone in front of the box. If only!!!

Jeremy Brooks

Marketing manager

Financial Markets

Royal Bank of Scotland

London EC 1

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