Total Media secures Cosmos media brief

Total Media has won the consolidated £1m media planning and buying business for holiday company Cosmos (MW April 25).

Total Media has won the consolidated &£1m media planning and buying business for holiday company Cosmos (MW April 25).

The agency will work across Cosmos’ four divisions: Tourama, Cosmosair, Avro and Archers Direct.

Total Media won following a five-way pitch that included the two incumbents, Media Options and John Ayling & Associates, as well as AMD Media and Equinox Communications.

Although the media business consolidation was devised to achieve economies of scale, the company says it has no immediate plans to rationalise its advertising. Four agencies already work across the brands: Hemisphere, RPM3, TSM and Indigo.

Cosmos is privately owned by the Globus Travel Group. It appointed former managing director of JMC Holidays Terry Williamson as managing director in November.

Williamson announced earlier this month that Cosmos will try to boost awareness of the brand among people aged 18to 35-years old. It will also make more of its independent, family-run status in its positioning against the major tour operators.

The company is also overhauling its accommodation to remove all two-star accommodation from next year’s brochures. It will concentrate on the threeand four-star market and is planning to introduce a premium range.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here