Walkers to move Wotsits to AMV.BBDO

Crisp brand Wotsits, part of Golden Wonder, is to be sold to Walkers Snack Foods in a move that looks set to see advertising for the brand move from Bartle Bogle Hegarty (BBH) to Walker’s agency Abbott Mead Vickers.BBDO.

Bridgepoint Capital, the European private equity firm and major shareholder in Golden Wonder, agreed to the sale of the company on Monday, although it is subject to Office of Fair Trading approval.

The Golden Wonder crisps and snacks business is being sold to Longulf, owners of The Snack Factory, which makes own-label products. Under a separate arrangement, the Wotsits brand is to become part of the Walkers snack empire which includes brands such as Doritos, Lites and most recently Sensations.

BBH handles the advertising for Golden Wonder’s Wotsits and Nik Nak brands. It is not yet clear whether the advertising will be reviewed under the new owner, but insiders say the management does not intend to make any changes.

Ironically, the deal comes as Golden Wonder’s Goalden Balls and Walker’s Footballs fight it out in the children’s snack market. The snacks were both launched earlier this year to capitalise on the World Cup (MW January 10). However, Goalden Balls will also transfer to Walkers because it is part of the Wotsits brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here