Free newspaper Metro is sponsoring the Edinburgh Fringe Festival with a six-figure sum, as part of its strategy to build awareness among a young urban audience. The Fringe Festival runs alongside the official Edinburgh Festival from August 4 to 26. The sponsorship will be used to raise the profile of the newspaper’s Metro Life listings […]
Martin Runnacles has, at various points, worked for two of the brands in Ford’s Premier Automotive Group. Now, three years after leaving Rover, he is taking charge of marketing for a third – Jaguar. The cycling car marketer, whose brief is to
Sean Brierley must live in a world where you wrap your children up in cotton wool to protect them from anything that may damage or offend their sensitive little souls (MW May 16). Marketing to children is always an emotive subject, but let’s cut the emotion for a minute and look at the facts. Children […]
Bulmers is being forced to change the packaging of its fruit-flavoured schnapps drink Sidekick, after complaints to the Portman Group were upheld. The Portman Group’s independent complaints panel cleared Sidekick of having a predominantly under-age appeal, but ruled that the packaging did not clearly communicate the alcoholic nature of the product. Jean Coussins, director of […]
Financial services marketers are calling on the Government and the Financial Services Authority (FSA) to jointly create advertising to promote savings products. In a meeting between the Incorporated Society of British Advertisers’ (ISBA) financial services group and the FSA, marketers said the Government had an important role in making savings products, such as ISAs, accessible […]
Coors Brewers, the UK arm of the US drinks giant, is to launch a range of products in the next few weeks as it continues the integration of the Bass business it bought from Interbrew for £1.2bn in February. The additions include two flavoured alcoholic beverage ranges and a further extension to the core Carling […]
French fashion, fragrance and cosmetics company Chanel has appointed former Lancôme marketer Dominic De Vetta as UK marketing director. De Vetta joins the company after a three-year stint at Conran Restaurants, where he was sales and marketing director until early last year. De Vetta was marketing director at cosmetics company Lancôme until 1998 and has […]
Tour operator MyTravel – formerly Airtours – is searching for a regional advertising agency to help launch its low-cost airline division. The company will transfer two planes from its charter operation to a low-cost airline, which will launch in October. The airline will be separately branded and fly from an as-yet unnamed major UK airport. […]
Total Media has won the consolidated £1m media planning and buying business for holiday company Cosmos (MW April 25).
Publishers continue to package sales across borders, titles and companies. The NatMags affair will give them pause, but it won’t stop them
Take off your hat and genuflect as the world’s most prominent but wayward brand shows what can be done when it comes to Special Promotion. By Winston Fletcher
A huge proportion of economic effort is spent on getting goods and services to market – and much of it is unnecessary. Alan Mitchell has an alternative
The ever-expanding BBC must be careful not to aggrieve the commercial stations if there is to be any agreement on digital terrestrial television, says Torin Douglas
Tour operator MyTravel – formerly Airtours – is searching for a regional advertising agency to help launch its low-cost airline division. The company will transfer two planes from its charter operation to a low-cost airline, which will launch in October. The airline will be separately branded and fly from an as-yet unnamed major UK airport. […]
Lego Company is rebranding its 35-year-old Duplo range as Lego Explore.