Frozen food company Findus will launch an advertising campaign targeting FIFA World Cup fans. The print campaign, created by Grey Worldwide London, will appear in national and Sunday newspapers from June 2. The four-ad series features practical ways in which fans can use Findus frozen vegetables to ease the strain of watching the World Cup. […]
A huge proportion of economic effort is spent on getting goods and services to market – and much of it is unnecessary. Alan Mitchell has an alternative
The recent Factfile on the state of the biscuit market (MW May 16) highlighted the impact of both promotions and range extensions in stimulating real value growth in one of the largest grocery market. Both are tools that are the province of larger, established brands – of which there are many – in a market […]
Translucis, the Diageo-owned start-up offering advertising in bars via giant liquid crystal display (LCD) screens, is planning to move away from its drinks-based heartland and onto the high street. According to sources, the company is poised to announce its first retail clients. It currently operates a network of 240 bars across the UK. Ads are […]
Base London is breaking out of its core footwear range with the launch of a line of men’s clothing. It is the first time that the shoe company has ventured into the competitive clothing market. The new range, which will be available in August, will initially include casual jackets, trousers, T-shirts, shirts and jumpers. It […]
Lego Company is rebranding its 35-year-old Duplo range as Lego Explore.
The recent Factfile on the state of the biscuit market (MW May 16) highlighted the impact of both promotions and range extensions in stimulating real value growth in one of the largest grocery market. Both are tools that are the province of larger, established brands – of which there are many – in a market […]
M&C Saatchi Sponsorship has been appointed to manage Travelex’s $10m (£6.8m) five-year sponsorship of Toyota’s F1 team, following a competitive pitch. M&C won the foreign exchange company’s business after pitching against four other unnamed sports marketing agencies. The agency will be responsible for maximising the brand’s exposure, arranging corporate hospitality and ensuring that the sponsorship […]
The article by Guy Abrahams on the subject of digital TV really hit the nail on the head (MW May 16). We all know that BSkyB has monopolised the digital medium and that ITV Digital was always going to find it hard to compete. Sky could be perceived as the British Airways of digital TV […]
Outdoor is conspicuously absent from recent Government pronouncements on media. It may not carry editorial content, but it is important.
Burkitt DDB has unveiled its first advertisements for Tio Pepe fino sherry since being awarded the business by distributor First Drinks earlier this year (MW February 7). The ads encourage people to enjoy a glass of Tio Pepe before dinner, with the tag line ‘food tastes better after a Tio Pepe’. The campaign, which will […]
M&C Saatchi Sponsorship has been appointed to manage Travelex’s $10m (£6.8m) five-year sponsorship of Toyota’s F1 team, following a competitive pitch. M&C won the foreign exchange company’s business after pitching against four other unnamed sports marketing agencies. The agency will be responsible for maximising the brand’s exposure, arranging corporate hospitality and ensuring that the sponsorship […]
The announcement that the Football Fans’ Union is asking people to boycott ITV’s World Cup coverage from Japan and South Korea was greeted with mock-terror by ITV executives this week. “Oh we’re really, really scared,” said one ITV source, in an exaggerated and ever-so-slightly sarcastic tone of voice. He then pretended to bite his nails […]
As a member of the Freedom of Information for Children Programme, run by the World Federation of Advertisers, I would like to respond to the article “For the sake of adults, stop advertising to kids” MW May 16. Sean Brierley clearly has not done his homework. The facts concerning advertising to children show that: Children […]
Advertisers insist on aiming their work at youthful consumers – but the people with money are middle-aged and getting ready to retire.