Ryanair has appointed Sinead Finn to take over the responsibilities of departing sales and marketing director Tim Jeans. Finn, who will have the title of sales and marketing manager at the budget airline, moves from her role as head of sales for Italy. She takes up her duties at Stansted next week, when Jeans takes […]
Fresh eyes and fresh thinking are just what a company needs when its marketing has gone stale, or so the received wisdom goes – hence the rise of ‘interims’, the marketing trouble-shooters who drop in, turn things round and check out. But do t
As readers may be aware, a lot of things you read in the press are written in advance of publication, before the full details come to light. For instance, last week’s Diary story about the Osbournes used a picture of the limited-edition mug, before the genuine article arrived. Although the article claimed that the mug […]
Last week Carol Fisher made the shock announcement that she is to quit the COI. Fisher says career considerations are her motivation, but others believe a Government U-turn has led to her exit.
Abbey National is searching for a marketing director to oversee its new Abbey National business brand. The finance company is rebranding its First National Business Finance operation as Abbey National business from the end of July. First National Asset Finance, Invoice Finance, Business Equipment Leasing, Country Capital and Commercial Mortgages will come under the Abbey […]
There never was such a perfect illustration of the marketing sector’s blindness to the buoyancy of the over-50’s sector as the illustration Marketing Week chose to accompany Kevin Lavery’s excellent letter on the subject (June 13). He was right when he declared most marketers would rather die than admit to working in the sector. And […]
The Food Standards Agency (FSA) is to commission further research on food advertising to children, in a move that has angered the Incorporated Society of British Advertisers (ISBA). The move comes just six months after the regulatory body commissioned research on the same subject, which concluded that parents do not view advertising as having a […]
Hosiery brand Adria has appointed David Hutchinson as director of marketing following its recent acquisition by Irish private equity firm Amicus Partners. Adria was the last piece of family-owned textile group Charnos, which had been broken into three divisions and sold off over the past 12 months. Amicus Partners acquired Adria earlier this month for […]
Mattel has furthered its strategy of turning Barbie into a multimedia brand by signing a programming deal with children’s television station Nickelodeon which will see the doll star in her own soap opera. The agreement gives Barbie her first animated TV show, called Barbie Zone. It will take the form of a 24-episode storyline, with […]
Student travel agency specialist STA Travel is launching a product called Global Clubber next week. The 16-page brochure targets student fans of dance music. It will offer flight and accommodation packages to several cities known for their nightlife, and includes information on the worldwide clubbing scene. The destinations offered include Amsterdam, Ayia Napa, Berlin, Madrid, […]
New Balance has appointed Chris Cotcher as head of marketing for the UK. Cotcher joins from brand consultancy Haines McGregor and has also held various positions with Converse. Cotcher replaces Clark McConnachie, who has been managing the UK office temporarily. McConnachie will move into a sales role in Scotland. Another new appointment, Richard Ward, will […]
It seems that Des Lynam’s time as the nation’s favourite uncle has come to an end. Your mum would rather giggle coquettishly and let jug-eared crisp thief Gary Lineker read the meter these days, according to PR consultancy Countrywide Porter Novelli (CPN). In a press release to publicise its otherwise deadly dull “multivariate statistical analysis,” […]
SC Johnson is preparing to launch Mr Muscle All-Purpose Orange Action next month, as marketers turn to orange peel and orange oil extract to lure consumers to their brands, following the recent trend towards using extract of aloe vera in houshold goods (MW last week). Industry sources confirm that manufacturers of own-branded household products are […]
As consumers – with the help of technology – skip the ads, more brands are infiltrating the programmes to get their message across, says Polly Devaney
Cosmetics giant to provide staff and marketing for appearance-boosting ‘functional foods’